|
|
|
|
|
|
|
|
|
|
|
We've all heard those who have Internet business-success stories proclaim, "Nothing will make you as much money as building a responsive list!" The trouble is, most people won't let you in on their secrets for building these goldmines. In reality, it isn't all that hard to do.
I'll be the first to break the silence. Below you'll find the proven techniques you need for building a responsive list. In step-by-step format, you'll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!
STEP ONE - Find Out What Your Subscribers Want
One of the biggest mistakes I see people make when trying to build a list is to not understand their subscribers. Once you've decided what topic your newsletter will revolve around, take time to interact with your prospective subscribers.
Ask them what they want to read about. Find out where they are struggling. Research their needs diligently. This is the only way you'll be sure to provide what your subscribers really want.
One great idea is to use www.surveymonkey.com to conduct a survey. Ask several questions in order to find out as much as you can about your subscribers (or future subscribers). These questions might include:
1) Are you male or female?
2) What is your occupation?
3) How long have you [been in business, owned a pet, designed stained glass windows, or whatever relates to the topic of your ezine]?
4) What are the three areas you struggle most with in regard to [the topic of your ezine]?
5) What information have you been searching for, but been unable to find?
6) What article topics would you like to see in [name of your ezine]?
And any others you can think of.
STEP TWO - Have Something Of Value To Offer
Once you've gotten the information you need from your subscribers, don't waste it! Use the information to offer something of value.
Did you find from your survey that most of your subscribers are professional women with children who are interested in timesaving tips? Then give them tips! Not worn out, everyday, ordinary tips. Take the time to create or research innovative tips designed specifically to help professional women with children live more productive and stress-free lives.
If you deliver a newsletter that's disappointing in the eyes of your readers, you'll soon find your subscriber base will dwindle down to nothing, so go all out!
STEP THREE - Promote, Promote, Promote!
Yes, you'll want to put subscription boxes throughout your own website to drive subscribers to your list. But don't stop there. There are virtually TONS of ezine directories and ezine announcement lists online that can dramatically increase your number of subscribers.
Here's a short list. You can quickly search any search engine to find more ezine directories.
http://www.ezinelocater.com
http://www.ezinehub.com/add.html
http://www.lifestylespub.com
http://www.ezinesplus.com
http://www.e-zinez.com
http://www.inkpot.com/zines/
http://www.ideamarketers.com
http://www.list-a-day.com
http://www.zinos.com
STEP FOUR - Be A Dependable Resource
Word of mouth spreads quickly about newsletters and ezines that actually offer solid, dependable content and resources. Make sure you are one of them!
With each issue, take time to do your best work yet. Offer original articles or new reprints (not articles that are months old) plus resources that you have checked out yourself and approve of. Your subscribers will soon develop a sense of trust and loyalty and will repay you for your time by buying from you.
A FINAL WORD OF CAUTION: DON'T endorse every new ebook, software product, or affiliate program that comes down the pike. Be selective. Remember, once your subscribers realize what an honest and true publisher you are, they'll gladly trust your opinions, purchase those products you selectively recommend, and refer your ezine to others they know.
Copyright 2005 Diane Hughe
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
When it comes to your business e-mail communications, you need... Read More
The importance of building an opt-in list over spamming (a.k.a.,... Read More
A few months into the job and Sabrina's cold calling... Read More
Another powerful reason for making the switch from using the... Read More
Happy New Year! New attitude? New habits? How about 10... Read More
If you've been getting caught up in all this talk... Read More
Given the inherent problems with traditional marketing techniques, it`s important... Read More
When we speak about viral marketing, we are not talking... Read More
An autoresponder gives you the ability to send messages effortlessly... Read More
We all know that spammers are looking for your email-address.... Read More
If you are serious about adding email to your marketing... Read More
Do you read all your Ezines? Or do you file... Read More
Did you know one of the most important tools in... Read More
Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More
Do you give web site visitors the opportunity to download... Read More
Companies have been focused on using the Internet to market... Read More
The word "blog" seems to be everywhere, and what an... Read More
Setting up and using email autoresponders on your site is... Read More
Most folks starting out on the Internet have tried free... Read More
In Fall 2003, America Online (AOL) released its brand new... Read More
There are more than 100 million e-mail users in the... Read More
An autoresponder is a very powerful tool for any online... Read More
I recently undertook an email advertising promotion, using a number... Read More
Rude and crass e-mail seems to be at an all... Read More
Imagine going to bed and waking up in the morning... Read More
There probably isn't a business person alive who hasn't at... Read More
I remember reading time and time again when I first... Read More
1) Website FocusMake sure your site is focused on a... Read More
When it comes to your gravy, lumps are bad. When... Read More
No doubt email is still the best way to get... Read More
With autoresponders, you never have to lose money advertising again!... Read More
Just about every successful Internet Marketer will tell you that,... Read More
Let's recap what you've learned so far...In the first lesson,... Read More
When I coach my clients on how to... Read More
1. USE POP-UPS Pop-ups are one of the most common... Read More
Before the advent of email most of us, other than... Read More
Email marketing is undergoing rapid changes. Now, more than ever,... Read More
In this article I'm going to talk strictly from a... Read More
So, autoresponders allow you to automate the process of instantly... Read More
You're probably familiar with e-mail signature (or "sig") files --... Read More
In this article I will give you several tips that... Read More
Whenever we talk to a new or a "we hope... Read More
Further to my previous issues this subject continues - part... Read More
Computer viruses are usually a bad thing. They can compromise... Read More
Advantages of the free mailing listsThe free newsletters are a... Read More
A Review on Email Go Getter System (EGGS) by Martin... Read More
Adestra provide email marketing services to a host of UK... Read More
Here are some hot list-building tips for you to grow... Read More
Are you dead sure about receiving of all the important... Read More
My first email address was with compuserve.com back when you... Read More
Email Marketing Email Marketing |