The Power of Newsletters

When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"

"Great question," I replied. Here's how:

A newsletter is a form of contact, just like a phone call, visit or direct mail postcard. Your business (or non-profit) and any messages you want to get across will be in front of your current and prospective clients each time you send out a newsletter. If you send out a newsletter several times a year, there is a good chance that you will reach your prospects at a time when they are ready to buy. Even if they're not ready to buy, they might be talking to a friend or business associate who needs your services ? so you might get a referral.

To maximize your sales or donor opportunities, keep a few points in mind:

1. Focus content on what is beneficial to the reader. Good newsletters include a combination of information aimed at educating readers, sales messages and client kudos.

2. Decide on an e-mail newsletter or a printed newsletter. Besides your budget and access to e-mail or address information, your business or organization provides clues to the best choice. If you are a non-profit that wants to include a donor form in each newsletter, printed newsletters will be best for you. If you are a Web-based business, it makes more sense to create an e-mail newsletter.

3. Spend time on the newsletter's design and copywriting. Your newsletter design is a branding and image opportunity for your company or organization. Correct grammar and spelling are also important. Mistakes detract from your message and image.

Spending time creating effective newsletters is well worth the time invested. Send out newsletters and watch your sales grow!

Margie Fisher is President of Margie Fisher Public Relations. Learn more about her Pay for Results Publicity Program? and her free biweekly PRactical P.R. newsletter at http://www.margiefisher.com

The Public Speaking List Machine

Do you do public speaking? Then you've got an automatic... Read More

Improve Your Online Network With A Powerful Ezine

Many online business owners and marketers use a variety of... Read More

Is Your Ezine Being Zapped?

About a year ago I wrote an article titled 'Winning... Read More

Ezine As A Viral Marketing Tool

A very popular method of marketing ezines and newsletters is... Read More

8 Things To Think About Before You Start Advertising Profitably In Ezines!

Advertising in ezines is possibly the most effective way of... Read More

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Would you like an Internet Marketing tool that can put... Read More

10 Reasons To Sell A Fee Based Subscription Ezine

1. You will create residual income. For example, if you... Read More

When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts

The wizard in Wizard of Oz and the guy behind... Read More

Re-evaluating The Purpose Of An E-Zine

With all of the push these days to publish an... Read More

How to Increase Your Opt In List by 322% in 28 Days

"The money's in your list" - how many times have... Read More

How to Make Your Newsletter Have Raving Fans!

Would you like to have a newsletter with barely satisfied... Read More

How To Choose the Right Ezines For Your Ads

Do you feel bewildered when you begin an Ezine Advertising... Read More

3 Steps to Creating Your Own Ezine to Increase Web Site Traffic!

What if I showed you a simple way to increase... Read More

Use the Power of Ezines to Increase Web Site Traffic!

If you don't have a list of your own then... Read More

10 Benefits Of Submitting Your Articles To Ezines

1. You'll brand your web site, business and yourself by... Read More

Achieving Success with Ezine Advertising

Achieving success is clearly up to you, not to anybody... Read More

Generate Free Traffic Submitting Articles to Ezine?s

Now this has been very successful for me? It generates... Read More

Newsletter Publishing Tips

I can't think of a better way to sell your... Read More

Ezine Promotion, The Three Forgotten Tactics

If you are like most ezine publishers you want more... Read More

Lesson #4: Six Powerful Places to Advertise Your Autoresponder!

Once you set up your autoresponder account, now you need... Read More

Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool!

What you are about to read will change your way... Read More

Article Distribution: How Will Your Results Vary?

It's not enough to just sit around and expect that... Read More

What?s In Your Resource Box (SIG File)?

One of the most important things you can do to... Read More

Uncover 8 Secrets To Gaining More Ezine Subscribers Now!

If you've just started publishing your own ezine then you'll... Read More

Grow Your Business with a Newsletter

You find a Web site or receive an email about... Read More